audience before you speak to them
The best marketing doesn’t start with assumptions—it starts with data. At Soltaros OÜ, we help businesses understand their audience, analyze competitors, and uncover market opportunities with research-driven strategies
Whether you’re launching a new product, expanding into a new market, or optimizing your marketing efforts, our insights turn guesswork into smart decision-making.
research is important?
Marketing without data is just guessing.
Market research eliminates uncertainty and ensures your marketing decisions are based on real insights rather than assumptions.
Without research, you risk misdirected campaigns, wasted budgets, and missed opportunities. Here’s when you need market research:
or entering a new market
Validate demand before investing to reduce risk and make confident decisions.
behavior & preferences
Know what drives engagement to create experiences that truly connect
perception & positioning
Learn how customers see your brand to sharpen messaging and stand out.
messaging strategies
Ensure your offer resonates with your audience to boost conversions and build loyalty.
of industry trends
Adapt to shifting consumer needs and market conditions to stay competitive.
or entering a new market
Validate demand before investing to reduce risk and make confident decisions.
behavior & preferences
Know what drives engagement to create experiences that truly connect
perception & positioning
Learn how customers see your brand to sharpen messaging and stand out.
messaging strategies
Ensure your offer resonates with your audience to boost conversions and build loyalty.
of industry trends
Adapt to shifting consumer needs and market conditions to stay competitive.
research services
At Soltaros OÜ, we offer a comprehensive suite of research services designed to provide deep audience understanding, competitive intelligence, and predictive insights.
Focus Groups
Understand what your audience truly thinks. We conduct targeted global and regional surveys, focus groups, and in-depth interviews to uncover customer attitudes, preferences, and brand perceptions. These insights help refine messaging, product positioning, and engagement strategies
Custom global and regional surveys tailored to your industry.
One-on-one interviews, online panels, and in-depth focus groups.
Sentiment analysis to understand brand perception.
Benchmarking & Industry Analysis
Stay ahead of the competition with deep market intelligence. We analyze your industry landscape, assess competitor strengths and weaknesses, and identify untapped opportunities that give your brand a strategic edge.
Market positioning and competitor profiling.
Strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Identifying gaps and differentiation opportunities.
Predictive Modeling
Leverage AI-powered insights to anticipate market trends. We use advanced data analytics to track consumer behavior, forecast demand, and optimize marketing performance, helping businesses make smarter, data-driven decisions.
AI-driven insights on emerging trends.
Forecasting demand and consumer preferences.
Conversion rate analysis and performance tracking.
Mapping & User Experience Research
Create seamless customer experiences that drive engagement. We map the entire customer journey to identify friction points, personalize interactions, and optimize user experience across all digital and offline touchpoints.
Identifying pain points and barriers to conversion.
Personalization strategies based on user behavior.
Optimizing touchpoints across digital and offline experiences.
Expand into new markets with confidence. We conduct in-depth research on regional buying behaviors, cultural nuances, and language preferences to help brands successfully localize their messaging and offerings.
Researching cultural and regional buying behaviors.
Language, messaging, and UX testing for new markets.
Competitive analysis in specific geographical regions.
to market research
Market research is only valuable if it leads to actionable strategies. Our approach ensures you get insights that drive real business outcomes.